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When we heard about a new advertising agency who want to carve out a different path and stand out from the crowd by being ethical and only representing businesses that met with their ethical ideals, we had to meet them. A (fairtrade) coffee and a perch in their cardboard chair (yes really) later, we’d had a fun chat and learned more about what We Are Good is all about and their plan to be the change they want to see in the advertising industry. We bring you this fascinating Q and A session with their founder and CEO, Lauren Penny.