Opus Energy is one of the UK’s fastest growing companies providing gas and electricity to the business market in the UK. The company currently supplies energy to over 160,000 business locations and employs over 500 staff in its offices set in Northampton and Oxford.
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When we heard about a new advertising agency who want to carve out a different path and stand out from the crowd by being ethical and only representing businesses that met with their ethical ideals, we had to meet them. A (fairtrade) coffee and a perch in their cardboard chair (yes really) later, we’d had a fun chat and learned more about what We Are Good is all about and their plan to be the change they want to see in the advertising industry. We bring you this fascinating Q and A session with their founder and CEO, Lauren Penny.
Given the already unrelenting amount of economic strain that small businesses have been under in recent years, it’s perhaps no surprise that the notion of cultivating an ‘eco-friendly’ workplace, has been somewhat subdued in recent years.
Few of us know that while we think our machines are sleeping, they are actually leeching 25% of the power that they consume from us. We also don’t often think about the fact that more than half the trees chopped down in the world are used for paper.
In the past, it seemed like anyone who suggested recycling or using greener methods of production was called a tree hugging hippie. However, in today’s society, that’s no longer true. Recycling programs exist in almost every major city, and businesses around the world are looking into greener, more environmentally friendly ways of producing, shipping, and advertising their products. To many, though, going green is a behind the scenes tactic – surely it can’t affect business that much, right? Wrong. Consumers, especially environmentally conscious ones, often will support businesses that go green over those that don’t. Sometimes, they are even willing to pay a bit more if it means saving the environment!
Everybody knows the importance of saving energy at home, but when you consider the average amount of time spent at work is 37 hours a week, it becomes easy to see the huge amount of capacity for energy saving and being greener in the workplace.