Harnessing the power of digital media, Prince Charles has launched a new campaign to spread public awareness of the importance of the rainforest and acting to stop further deforestation and destruction while we still can.
In a video on The Prince’s Rainforests Project website, celebrities including actors Daniel Craig, Harrison Ford and Robin Williams, singer Joss Stone, footballer Pele, and the Dalai Lama, along with a computer generated frog created by makers of the film, The Golden Compass, pledge their support for the rainforests before Prince Charles himself tells of his reasons for acting to protect the rainforests.
The Prince has been showing his support for rainforests for 20 years, and at the end of April was presented with an award in Germany for his commitment to environmental campaigning. In the video, he expresses his concern about climate change being the biggest threat there is to mankind, and states that destruction of the tropical rainforest releases more carbon dioxide into the Earth’s atmosphere each year than all of the car, planes and ships put together, and states “We must act now”.
You can watch the video and join the campaign to show your support for ending rainforest deforestation on the website, as well as making your own “mash-up” video including the CGI frog who symbolises the rainforest in each of the celebrity support videos.