Jamie Oliver’s new TV Series ‘Jamie’s American Roadtrip‘ will be the first carbon neutral TV show to be shown anywhere in the world.
The show which sees Jamie Oliver travel across the United States was aired last night on Channel 4. The famous chef has many environmental credentials like improving children’s diets at school as well as supporting chicken out and other animal welfare schemes. Now though, he is offsetting all the emissions of his new programme.
Jamie enlisted the help of the carbon auditing company, Best Foot Forward as well as the Green Party to calculate exactly how much in terms of carbon emissions, the TV series was generating. After a full analysis of transport around America, flights to and from the the states and hotel accommodation etc, the carbon emissions totaled 242.6 tonnes of CO2.
With the help of ClimateCare, Jamie’s company Jamie Oliver Limited (JOL) has targeted a number of projects around the world in order to offset the emissions of the show. These include solar energy projects in India, wind power in China and efficient cooking stoves in Cambodia.
Jamie stated that,
“My company is serious about helping to prevent the dangers of climate change and we recognise that, with everything we do, but especially with TV programmes like this one, we create a carbon footprint”
Jamie Oliver may be leading the way with overseas based programmes, but environmental critics argue that many more TV programmes should be counting the carbon cost of their productions.