Last week’s Greener Gadgets conference saw commitments from IT solutions companies Dell and Intel promising greener environmental policies and greater energy efficiency for their products for the future. Dell have already made a commitment to operate as a carbon neutral company and pride themselves on “raising the bar” for other businesses across the sector.
Customer awareness and demand for greener, more environmentally responsible products has led to many established companies changing their opinions towards green issues and working practices to project a more environmentally aware corporate image. Stephen Harper, the global director of environment and energy policy at Intel commented that convincing senior management that the green credentials of their products was something that people care about was not an easy task. Proof perhaps that consumer buying power is a force to be reckoned with?
Not everybody is ready to sing the praises of the IT companies for their pledges however. Ken Rother, Treehugger’s president and COO, pointed out that although focussing on making their products more energy efficient, it is not possible to calculate the carbon footprint of components such as the Intel chip because “the information isn’t available”.