Supermarket chain Asda have announced the launch of a new range of low carbon beef as part of their latest efforts to reduce their store’s environmental impact and increase their green credentials. The addition of the new product range comes as part of a programme the company has introduced in order to calculate the carbon footprint of the meat on its shelves.
The range of beef is sourced from bull calves born into dairy herds that would usually either be exported or shot at birth due to their low value to dairy farmers. Asda source the meat from British dairy farmers who raise the calves to 9-11 months old. Compared to standard beef that is usually slaughtered at 24 months old, Asda claim their low carbon beef has a carbon footprint that is up to a third less than other beef.
Supermarket giant Tesco has unveiled plans for a new carbon neutral store which they will build in Ramsey, Cambridgeshire.