A new campaign launched by environmental campaign group Greenpeace is calling on consumers to take steps to help increase awareness about the detrimental effects that the footwear industry can have on the world’s rainforests.
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The ‘Every Step Counts’ campaign, which picks up on the issue of leather produced at the cost of the Amazon rainforest in Brazil highlighted in Greenpeace’s ‘Slaughtering the Amazon’ report published last week, calls on consumers to help put pressure on footwear manufacturers to end their contribution to the rainforest deforestation caused by the creation of ranches that supply leather to these companies. Greenpeace points the finger at companies known to source leather from suppliers such as those in Brazil that are destroying the most valuable carbon sink on the planet, such as high street shoe outlet Clarks, Timberland and sports shoe and trainer manufacturers Nike, Reebok and Adidas.
