Yesterday, French owned energy company EDF launched Green Britain Day, supported by a number of prominent British athletes and HRH Prince of Wales. Green Britain Day is a day that they say in their TV adverts is a day for people to join together to do something do reduce our carbon footprints and join the fight against climate change. But not everybody has been convinced that EDF’s motives are pure.

Dale Vince, founder of Ecotricity, renewable energy pioneers and serious investors in wind power generation, has accused EDF of greenwashing. In an article published in the Guardian online yesterday he said,

“The campaign itself has laudable aims, fighting climate change and making Britain a greener place. Who could argue with that? But look for any substance and you won’t find it. It’s all recycled and gimmicky. And it’s a distraction. Green Britain is a serious goal, it requires a vision underpinned by real policies, a suite of joined up actions that we can all get behind – with meaningful outcomes. It’s a mission not a PR opportunity.”

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