The Green Village News Tagged ‘campaign’

Friends Of The Earth Launch Campaign Urging Councils To Get Serious About CO2

Monday, June 29th, 2009

Environmental campaign group Friends of the Earth have launched a new campaign promoting the reduction of carbon emissions by challenging local councils to get serious about CO2. The campaign was launched with the release of independent research conducted by Carbon Descent, leading climate change advisors for councils.

The campaign aims to highlight the role that local councils should be playing in helping reduce the UK’s carbon footprint by making a commitment to achieve a 40% reduction in carbon emissions by 2020 in their local area. In addition, councils are being asked to draw up action plans to explain how they’ll make their cuts in CO2, which Friends of the Earth’s research demonstrates could create 77,000 jobs in green industries across the UK. Jobs could be created in industries such as insulation, loft lagging and green building techniques, and that is without the consideration of warehouse and admin staff required behind the scenes.

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Greenpeace Take A Step In The Right Direction Against Climate Change

Wednesday, June 10th, 2009

A new campaign launched by environmental campaign group Greenpeace is calling on consumers to take steps to help increase awareness about the detrimental effects that the footwear industry can have on the world’s rainforests.

[kml_flashembed movie="http://www.youtube.com/v/rYfR5YZAeWE" width="425" height="350" wmode="transparent" /]

The ‘Every Step Counts’ campaign, which picks up on the issue of leather produced at the cost of the Amazon rainforest in Brazil highlighted in Greenpeace’s ‘Slaughtering the Amazon’ report published last week, calls on consumers to help put pressure on footwear manufacturers to end their contribution to the rainforest deforestation caused by the creation of ranches that supply leather to these companies. Greenpeace points the finger at companies known to source leather from suppliers such as those in Brazil that are destroying the most valuable carbon sink on the planet, such as high street shoe outlet Clarks, Timberland and sports shoe and trainer manufacturers Nike, Reebok and Adidas.

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Women’s Institute Launches Campaign Against Climate Change

Tuesday, May 12th, 2009

The Women’s Institute announced the launch of their new campaign, Women and Climate Change, yesterday. The campaign focuses on promoting the role women can play and the impact they can have on helping reduce the impact of climate change.

The WI argues that women have considerable buying power across a range of consumer areas, from choosing a green energy supplier for their home, to making ethical choices at the checkout when doing the weekly shop. The decisions women make can go a long way to making or breaking the carbon cutting challenges that governments and organisations are setting and pushing for in order to reduce the environmental impact of global warming and rising temperatures.

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Prince Charles Launches Rainforest Public Awareness Campaign

Thursday, May 7th, 2009

the prince's rainforest projectHarnessing the power of digital media, Prince Charles has launched a new campaign to spread public awareness of the importance of the rainforest and acting to stop further deforestation and destruction while we still can.

In a video on The Prince’s Rainforests Project website, celebrities including actors Daniel Craig, Harrison Ford and Robin Williams, singer Joss Stone, footballer Pele, and the Dalai Lama, along with a computer generated frog created by makers of the film, The Golden Compass, pledge their support for the rainforests before Prince Charles himself tells of his reasons for acting to protect the rainforests.

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