Campaigning for a greener future

Jordans Cereals Have Got ‘The Buzz’ About Bee Conservation

Jordans cereals have been committed to using conservation grade cereals in their products for over twenty years now, thanks to the initiative of Bill Jordan in 1985. Now they’re bringing the wildlife promoting aspect of their farming practices to the rest of Britain in ‘The Big Buzz’.

The farms that produce the conservation grade crops for Jordans are encouraged to plant wildflower meadows, trees and hedgerows and to install farms to encourage wildlife across the board, but with emphasis on helping bee populations grow. Bees are an extremely important part of food production, not just for the honey they produce, but also for the essential role they play in pollination.

Bee populations are under threat particularly in the UK, mainly due to diseases that can affect whole colonies of bees such as the Varroa mite. In addition, there are no longer any wild bees in the UK; if you see honey bees in your garden, it is only because of a beekeeper nearby.

To help people turn their gardens into ‘Buzz Stops’, Jordans are giving away bee friendly garden plants that are redeemable through their website with tokens collected from Jordans products. Their Big Buzz website also provides more information about Jordans’ work to promote bees, as well as details of an offer from Kew Gardens to promote The Big Buzz. Kew are offering family tickets to their Botanic Gardens for a reduced price when you register with The Big Buzz online.

For more hints, tips, news and articles about wildlife and wildlife gardening, visit the Conservation and Wildlife section.


Posted in Conservation and WildlifeFood and FarmingGreen Planet
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