A new campaign launched by environmental campaign group Greenpeace is calling on consumers to take steps to help increase awareness about the detrimental effects that the footwear industry can have on the world’s rainforests.
The ‘Every Step Counts’ campaign, which picks up on the issue of leather produced at the cost of the Amazon rainforest in Brazil highlighted in Greenpeace’s ‘Slaughtering the Amazon’ report published last week, calls on consumers to help put pressure on footwear manufacturers to end their contribution to the rainforest deforestation caused by the creation of ranches that supply leather to these companies. Greenpeace points the finger at companies known to source leather from suppliers such as those in Brazil that are destroying the most valuable carbon sink on the planet, such as high street shoe outlet Clarks, Timberland and sports shoe and trainer manufacturers Nike, Reebok and Adidas.
Greenpeace are hoping that by spreading the word about this unsustainable practice that could have devastating consequences in terms of man made climate change and the loss of a valuable natural resource and ecosystem, that consumers will join the campaign and put pressure on retailers and manufacturers to take a greater level of responsibility for the materials used in the production of their shoes.
The ‘Slaughtering the Amazon’ report highlights the importance of stopping rainforest destruction altogether, not only to help reduce the effects of climate change, but to ensure security of biodiversity. The rainforest is home to a vast array of species that depend on the ecosystem to support them. If deforestation continues, the amount of endangered species could skyrocket. The report explains that cattle ranches in Brazil are responsible for 80% of rainforest destruction; 14% of the world’s annual deforestation.